Citations are generally described as mentions of your business name, address, and phone number on other webpages and internet business directories, even if there is no link to your actual website. A good example of a citation could be an online directory where your business is listed – just like the old Yellowpages propping up your coffee table. Additionally it can be a local business association or even a chamber of commerce, where your business information can be found, even if they are not linking at all to your website. These citations that are in your local area can many times be the most powerful as they are more geographically relevant to your business.
Our initial services focuses on a handful of must-have citations and big data aggregators, perfect for new sites or businesses who haven’t built many citations yet. This service is best thought of as a mix between a Getlisted.org service and a Universal Business Listing alternative. We combine submission to the big data aggregators that UBL submits to like Infogroup and Acxiom as well as creation of business listings on the top tier 20 best business listing sites, most are what GetListed.org reports.
This one-two combo makes for the most compact, authoritative local ranking service you’ll find anywhere online.
We can submit to the 3 most influential data aggregators. Cumulatively these 3 sites feed over 23 other major sites like Google Maps, AOL Local, Apple / Siri, and others you’ve heard of. Through testing some of these agreggators, I’ve found that big ones like Infogroup will even create a Google Places listing (among many other sites) for you, if one doesn’t exist already.
Here’s the shortlist of the big data aggregators we submit to and a little bit of info about each one:
According to data from GetListed.org and WhiteSpark, the list below makes up some of the most important business links and citations a business can get online. We verify that the business is listed on these sites below and if needed, we create a listing for you.
- Bing Local
- Yahoo Local
- Yellow Pages
- BestoftheWeb Local
Citations are a key component of the ranking algorithms of the major search engines. All other things being equal, a business with more citations will generally have better rankings than those with less citations.
Citations from well-established and well-indexed portals (like Superpages.com for example) help increase the degree of certainty the search engines have about your business’s contact information and categorization. To paraphrase former Minnesota Vikings coach Dennis Green, citations help search engines confirm that businesses are “who we thought they were!”
Citations can be especially important in easier niches (like plumbing or electrical contractors) where a large number of businesses don’t even have websites themselves. Since there is no other information out there, Google (and Bing/Yahoo) will return search results based on whatever information they are able to find!
Citations also provide validation that your business is part of a larger business community. It’s going to be difficult for someone to fake their membership in the local chamber of commerce or in a city business index, and even more difficult to be written about in a local online newspaper or popular blog if they are not who they say they are. Citations (and furthermore links) that come from these websites can drastically improve your rankings in local search results.
Let your potential neighboring clients know where you are!
Sign up for Our Local Authority Listing Service and we will put your business in front of the people who are looking for it. Leveraging Google, Yahoo, & Bing to ensure your business is being found and implementing massive business directory creation and publications. This is so much more than SEO!